Organising a conference or event is the easy part; the most important thing is to ensure people’s attendance. This is no easy task, especially if there are extra per-person attendance fees.
You must therefore do your best to convince would-be participants that the conference will be worth their while.
Tips for motivating people to attend your conference or event include the following:
Have a Well-Defined Target Audience
It is difficult to get people to attend a conference or event if they do not have a shared interest. Therefore, you need to have a well-defined target of who you want to reach.
For instance, if you are hosting the launch of a new beauty product, it would make sense for you to invite people who work in the beauty industry, along with other relevant stakeholders, who can help you promote your product to others.
Also, be sure to personalise your invitations so that participants feel that a lot of thought has been put into planning the event.
Make the Subject Topical
Do not host a conference or event just for the sake of it. Have a main topic that you want to discuss, and ensure that it’s relevant to all the participants.
From the invitation, they should understand why the event is important and the benefits they will accrue by attending it.
The subject matter should be something that they can relate to and apply to their personal lives or businesses.
Feature Knowledgeable Speakers
One of the reasons why people attend conferences and events is to listen to what speakers, and other participants, have to say.
Assure them beforehand that they will hear knowledgeable speakers, so as to give them a reason to attend.
What’s more, speakers should have considerable experience in public speaking, along with established reputations in their areas of expertise.